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Saturday, July 18, 2009

Say Bye-Bye to EEI

WBCN, 104.1 The Rock of Boston will soon air only live on the internet, coming off the radio for good. Actually, if you have an HD radio receiver, you'll still be able to hear it through the radio on 98.5 HD 2. Replacing WBCN will be Mix 98.5, becoming Mix 104. Now, I don't know the logistics of changing one's frequency on the radio, but I assume 104.1's reception is somehow better than 98.5's. So what will be on 98.5? The first and only FM sports radio in Boston. CBS is launching a new FM sports radio campaign, in Boston under the title of "The Sports Hub", and will air "a wide assortment of sports talk and play-by-play programming", according to CBS. Starting August 13, it will also become the new home of the Patriots and Bruins. It will compete with the AM station WEEI, which, ironically, was owned by CBS up until 1982. It started its sports programming when it was sold to the Boston Celtics in 1991.

I like the move. FM undoubtedly gets better reception in the Boston area, and radios that broadcast on FM and AM frequencies are getting harder to find. I'll love not having to pay an extra 20 bucks for a radio that carries both broadcasting formats, just so I can get my sports radio fix.

AM radio has been around since the 1900s, and not until the 1980s did FM start being widely used, despite being patented in 1931. First it was music, then talk, now sports are all switching over to FM broadcasting. WEEI was really the only reason I ever had to turn to an AM station. Now, with FM radio being more convenient and having higher sound quality, I think sports fans will stop fiddling with their radios to switch to AM, and will instead opt to turn to FM 98.5 The Sports Hub. Unfortunately, unless Red Sox and Patriots play-by-play keeps it around, I don't think WEEI will stick around much longer.

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